Selling is a team effort. Your real estate professional is your marketing coordinator and is responsible for developing and implementing your home’s marketing plan. As the seller, you control the home’s condition and you set the price. However, it is the buyer who will actually determine the value of the home based on what he or she is willing to pay for it.
While we want to establish the highest possible market value for your home, it’s critical not to underprice it. That’s why we do a Home Market Analysis: To determine a market-value range for your home. And we’ll discuss…
Conversely, there are risks associated with overpricing your home out of the market:
Before you set an asking price for your home, you and your Landis Company sales professional will complete a Home Market Analysis. The Home Market Analysis presents an opportunity to review and evaluate the facts before you make a very important decision — the price you’ll ask for your home. The analysis also helps us look at your home from a buyer’s perspective — the perspective that counts when you’re pricing your home to sell.
Using this process, we will establish a realistic listing price and increase the percentage of qualified buyers who look at your property. Our Home Market Analysis will show:
The Landis Company knows what’s happening in the local real estate market right now — and what buyers are willing to pay for homes similar to yours, what they won’t pay and which homes will be competing with yours for buyers’ attention. We are pricing your home to get it sold.
When you’re selling a home, it’s vital to know where the potential buyers will come from. Statistics show that real estate professionals are the best single source for bringing buyers to a home. More often than yard signs, newspaper ads or any other type of advertising effort, it’s real estate professionals who will let buyers know about your home. The same is true of buyers from out of town. Nationally, more than one-third of all buyers come from out of town, so it’s vitally important for you to work with a real estate professional who can access all the out-of-town prospects. At The Landis Company, we mobilize the real estate community to work for you.
Our Marketing Upgrade System comprehensive marketing approach is the key to bringing buyers to your home. We’ll implement the Marketing Upgrade System to give your home maximum exposure and reach your home’s target audience — prospective buyers and the real estate community that controls those buyers.
In addition to mobilizing the real estate community and creating maximum exposure for your home, we will also work closely with prospective buyers. For instance, we know that a qualified buyer is better able to make an offer, purchase a home and complete the sale. Consequently, we’ll only begin with those prospects that qualify — the ones with the motivation, authority and financial resources to buy your home.
Though each agent has his or her own style, all Landis Company sales professionals possess one thing in common: extensive resources and support only The Landis Company can bring to successfully marketing your home. Among those resources are our exclusive Marketing Upgrade System.
A listing agreement is a contract in which you hire a real estate firm to find a ready, willing and able buyer for your home in exchange for a set fee.
Three types of listing agreements:
Your Landis Company sales professional can help explain and navigate the many choices you now face in selling your home. With suggestions from your sales professional, you can better decide which type of listing agreement is right for your needs.
When you have reached the stage where it’s time to show your home, think from a buyer’s perspective; your home seems fine to you but potential buyers will examine every square inch of your house before they begin to think about making a purchase.
Let your sales professional handle the Open House arrangements, but do what you can to make sure the home looks its best.
Many sellers have beautiful homes — and have received favorable comments from guests, friends and real estate professionals. But when its time to sell, what matters most is what the buyer likes. We suggest that you take a “buyer’s tour” of your home before you ever put it on the market.
That’s what our Home Merchandising Analysis is all about. The Home Merchandising Analysis combines our real estate marketing expertise with our vast knowledge of the home to show you how to enhance your home from a buyer’s perspective. Contact The Landis Company and a sales professional will walk you through your home and help you see it from a buyer’s point of view. The system will show you just where to concentrate your efforts — and give you a chance to identify all the positive features that you’ll want buyers to notice.
Buyers want to know details; having the answers is a powerful sales tool. Your Landis Company sales professional will use the information you provide to answer questions, create an advantageous listing and devise an exciting marketing campaign that attracts the right kind of buyer for your home.
Help your sales professional by collecting or providing the following information:
- The Lazarus Team
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